Changing Approaches towards Customer Communication__(Part-2)
Here is the previous Blog____Changing Approaches towards Customer Communication__(Part-1)
The second concept, “Create Once, Repurpose Everywhere” (CORE), is the concept that content needs to be adapted to different channels and uses. Although not as powerful as COPE from an efficiency standpoint, it allows you to tailor content to the context and make it more relevant and personalized. For example, you may need to change your regulatory disclosures by state or change them to shorter formats for digital touchpoints.
By applying CORE, you can create renditions of nearly identical content, but with some variations to accommodate differences in region, language, product, etc. This is important because it allows you to manage your content centrally, but it also associates related content, allowing you to better manage your content. By intelligently applying technology to these variations, you can further streamline content, blend COPE and CORE, and revolutionize the way you approach content management.
Both of these concepts can help content creators streamline their content management processes, save time, and in some cases give them more control over compliance. It also helps improve consistency across channels and touchpoints.
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Document professionals, as well as content marketers, are now using his COPE and CORE in one way or another, but the challenge is to be able to efficiently manage, update, and leverage content. lack of management structure. We all know that successful communication requires a consistent message that can be pushed across multiple platforms (mobile app, SMS, email, web, print). The common practice of using spreadsheets and Word® documents to create content and then deploying it to different templates across different disconnected delivery systems doesn’t work.
A modular approach that includes body copy, headers, contact information, images, messages, and regulatory disclosures as separate elements allows business users to centrally access these assets while managing the data they want to deploy across different communications and channels. You’ll have control over your messages. Breaking down your current communications into unique elements and separating content from the presentation medium increases relevancy and personalization. A central content hub makes it easy to tailor and publish messages to the right audience.
Additionally, this new perspective on content management helps with dynamic communications that are relevant to your audience and brand. This is more important than ever in efforts to reach a rapidly growing customer base. A modular content management approach also enables greater collaboration between service and communications teams to send consistent, relevant, and timely communications.
In today’s digital world, communication channels are more diverse than ever. It’s time to stop looking at the world of customer communications through the lens of individual documents and start focusing on the content you need to send.
Moving away from traditional template thinking in CCM is a difficult but worthwhile leap to create truly dynamic communications that engage your customers. The impact a modular content management approach has on customer communication strategies is a game-changer for businesses willing to invest time into the future and think outside the template. please contact us today! We are happy to share our more than years of experience in providing efficient CCM solutions to clients in different industries.
