Consider the CCM Resolution: The Best Choice for Your Business

3 min readMar 6, 2024

Businesses in industries as diverse as insurance, healthcare, utilities, financial services, or logistics have been quick to develop sustainable customer engagement programs that leverage regular contact with customers and benefit from affinity-driven purchases and loyalty.

The demand for personalized and dynamic customer communications (CCM) is at an all-time high. The need for interactive communication through social, web, and SMS channels means that traditional CCM software has transformed into intelligent communication that supports more interactive digital conversations. There are many solutions in the market to integrate and expand your business. But which one is right for you?

When businesses invest in new CCM solutions or upgrade existing platforms, it is because outdated or even unsupported software needs to be replaced. There are usually three factors that directly affect the ultimate effectiveness of a CCM solution: functional performance, customer engagement, and implementation.

One platform for all your communication needs

If all the above points resonate with you, chances are you have a lot of customer-facing communications and business-critical documents that often require high-volume processing. You may also have to handle many daily ad-hoc communication requests from various business roles. These can be anything from operations needing to change the address and time on a supplier’s delivery note, to marketing needing access to CRM data to send timely promotional offers via text message or email.

If your organization faces these operational challenges, a single “all-in-one” platform may help. That’s because one of the biggest challenges for CCMs is how to use relevant information, which often resides in isolated silos of various business systems. Bringing all communications through a central platform not only reduces miscommunication but also ensures brand consistency and compliance.

Customer engagement

CCM has become key to the evolution of customer engagement and customer experience management. IDC’s Customer Communications Management Survey found that improving CX is a top business goal for CCM users.

27% of respondents said their CCM solution is used to increase brand awareness and ensure brand consistency across all touchpoints. 73% of consumers say a great experience is key to brand loyalty. Loyal customers are 5x more likely to buy again. Customers told 9 people about a positive experience and 16 people told 16 about a negative experience.

Empower business users

Business users are also an important part of a successful customer communications strategy. An adaptable, easy-to-use CCM tool that can be embedded into other business applications can have a positive impact on user acceptance. Plus, by reducing your reliance on IT to make document changes, you can also free up IT resources for more strategic work.


Ensuring a smooth and successful implementation is critical. A solution may be the best on the market, but if people find it difficult to use and not easy to adopt, it can set your operation back. Implementing with a certified consultant can accelerate return on investment through better knowledge transfer. This can be achieved by providing high-quality training for business users and administrators. Also, the more performance and feature-rich a solution is, the more important it is to have the right skill set to help you.

Have a Digital Coffee with us

Exstream delivers enterprise-grade capabilities and Omnichannel communications at scale: it leverages data and content already in your organization to create personalized, engaging communications on recipients’ preferred channels and formats.

Bentech can provide you with the expertise needed to help you quickly see positive results. In a dialogue with Bentech, you get suggestions for solutions designed according to your specific goals using industry-leading tools. If you would like more information, we are always available for a chat about your challenge. Contact us at or +91 9502026622.




BENEVOLENCE TECHNOLOGIES is a leader in Enterprise Information on Management (EIM) products services. Our EIM products enable businesses to grow faster.