Discover How to Pick the Perfect Customer Communications Management Solution __2

5. Advanced Analytics The best customer communication management software will give you detailed data on your customer communications — which means it pulls data from all your channels. Find customer communication management software that provides comprehensive business intelligence across all your channels.

Key Features of the Best CCM Solutions

CCM solutions are sometimes industry-specific, but most provide the following basic capabilities:

· Track inbound and outbound communications

· Manage customer and supplier contact information

· Automate communication workflow and content distribution

· Personalized communication

· Integrate with CRM

· Provide communication templates for various purposes (mobile phone, SMS, email, etc.)

· Template design, formatting, and management. Templates help organizations simplify and optimize customer communication management, reduce costs, and increase user engagement.

· Document creation and management

· Maintain the security of documents and databases

CCM solutions also support omnichannel communications, helping you maintain consistency and tone across all channels. Messages are instantly optimized for the target device, meaning your customers will always look familiar whether they receive their messages on their mobile, tablet, desktop, or email.

Interactive forms and direct communication are also possible with customer communication management software, enabling you to gather information, obtain signatures, generate invoices, personalize quotes, or support tickets, create new accounts, and collect leads 24/7.

A single, flexible CCM system can be used for everything from new product launches, promotions, appointment reminders, and emergency communications. For example, customer communication management software can quickly inform your customers about new COVID protocols or inform them about upcoming website maintenance or service outages. They’ll appreciate you taking the time to let them know, and you’ll feel confident that the mail was received and opened.

The CCM solution you need

Customer communication management software is vital to support optimizing and automating communication workflows, increasing customer engagement, building strong relationships, and gaining insight into the success of your efforts.

Bentech’s CCM solutions are designed just for you, integrated with your current systems, and tailored to your workflow to ensure the best possible results.