Enhancing Regulatory Customer Communications Through Hyper-Personalization

Benevolence Technologies
3 min readSep 13, 2024

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Hyper-personalization is the art of using large amounts of data to identify the right products, services, and content for every customer at a particular and granular level. Done correctly, you can deliver one-to-one customer experiences in a cost-effective and automated way at scale. A highly personal approach to customer communication promises to increase customer loyalty and wallet share and increase the efficiency of marketing efforts. But to achieve these benefits, organizations need to know where to start in their 1:1 marketing effort.

Often, when implementing marketing strategies around personalization, day-to-day communications such as invoices, statements, and other regulatory and operational communications are ignored. But these are a unique opportunity to get her one-on-one messages right in front of your customers on deal documents that they are likely to review.

Customers trust regulatory documents such as statements and invoices to be timely and directly relevant, so they review these documents far more frequently than other communications. By including personalized sales and service messages and even interactive videos in these documents, organizations can take full advantage of the inherently engaging nature of regulatory communications.

Bentech’s CCM solution is the smart answer to the challenge of bringing versatility, visibility, and efficiency to customer interactions through scalable, real-time, omnichannel communications. Feel free to Contact us!!

Characteristics Of Effective Omnichannel Communication

Today’s customers have high standards for interacting with all brands, including those in regulated industries. To meet their expectations, there are three things he needs to consider when developing an omnichannel communication strategy. Communication should:

1. Connected — Organizations need to speak with the same voice across all channels and throughout the customer lifecycle. Otherwise, you risk a fractured experience that doesn’t build loyalty or trust.

2. Personal — You must leverage the customer perspective to create personalised messages that meet their needs while meeting regulatory and compliance obligations and respecting privacy.

3. Relevance — Send personalized messages that reflect changing life events and tell customers how to better meet their unique needs.

Outsourcing: A Roadmap to Success

Organizations that learn how to leverage data don’t necessarily drive better, hyper-personalized experiences. Implementing this process is complex, even at a granular level. Regulation, compliance, and the need for additional resources, as well as the challenges of internal ecosystems, current technology, and integration of emerging technologies all create significant obstacles. Due to the sheer number of obstacles, many organizations are migrating or planning to migrate away from traditional solutions.

However, these companies recognize the importance of outsourcing and are turning to turnkey enterprise solutions for help. The benefits of outsourcing speak for themselves. They bring valuable, future-proof technology with a roadmap built and implemented by proven experts to make hyper-personalization work at every level.

How Bentech Enables Seamless, Personal, Omnichannel Customer Communications?

Bentech provides the solutions and expertise organizations need to succeed with unified communications, so every customer has a consistently great experience, regardless of channel.

Our team of experts and cutting-edge technology can assist you at every step of the communication process, including:

• Consulting: Bentech experts can help you assess and enhance your customer journey with print and digital communication journey mapping.

• Design: Our experienced communications design experts can help you implement consistent messaging and branding for all your customers, across all channels and devices.

• Digital Adoption Strategy: No matter where you are in terms of digital maturity or adoption, Bentech can help you strengthen and streamline your digital engagement.

• Single source communications management: A 24/7 cloud-based communications management portal allows you to view, manage, edit, and report on all communications channels for truly integrated communications and optimal cost results. It can be obtained.

The Benevolence Technologies CCM Inspire portfolio not only improves the customer experience but also helps meet compliance requirements. Many companies have been fined for not complying with their communications. The product ensures that carriers are using the right content in the right jurisdictions while ensuring that content is accessible when needed.

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Benevolence Technologies

BENEVOLENCE TECHNOLOGIES is a leader in Enterprise Information on Management (EIM) products services. Our EIM products enable businesses to grow faster.