How to Improve Customer Experience During a Recession? (2nd part)
4. Make customer communications smarter with automation and artificial intelligence. By leveraging AI-powered customer insights to spot potential issues early, you can be more proactive in your outreach. Good AI-powered contact center intelligence can help your team identify the most common reasons customers contact you — and it can provide actionable insights that help you fix those issues so future customers don’t encounter them at all.
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5. Focus on providing personalized recommendations to consumers. When budgets are tight, customers will only demand a more personal and immediate experience. They want to deliver those experiences on the platforms they love — whether it’s Instagram, TikTok, or Twitter. AI can help companies identify patterns in shopping behavior and provide personalized product recommendations based on that data.
6. Don’t forget about human interaction. Chatbots and automation play a key role in a strong customer experience strategy, but they don’t replace the work humans do to resolve complex customer service issues. Complex customer inquiries are still passed on to contact center staff, who must have the right information at their fingertips to provide efficient, effective service and happier customers.
If you are not sure what features your forthcoming CCM solution should have to assemble your short-term needs and long-term digital transformation plan or want to learn how to better engage customers and turn consumer experience into your competitive advantage. Please contact us today! We are delighted to communicate our years of experience in providing efficient CCM solutions to clients in different industries.