The Game-Changing Impact of OpenText Exstream on Banking Communication

2 min readApr 11, 2024

OpenText Exstream is a customer communication management (CCM) platform that helps businesses, including those in the banking sector, to create, manage, and deliver personalized and relevant communications to their customers. In the context of banking, effective communication is crucial for maintaining customer satisfaction, building trust, and ensuring regulatory compliance. OpenText Exstream offers a range of features that can contribute to achieving these goals.

  1. Personalized Communications: OpenText Exstream enables banks to create highly personalized and targeted communications for their customers. This includes statements, bills, account notifications, marketing materials, and more. By tailoring communications to each customer’s preferences and needs, banks can enhance the customer experience and strengthen relationships.

2. Omnichannel Delivery: The platform supports the delivery of communications across various channels such as print, email, SMS, and web portals. This ensures that customers receive communications through their preferred channels, increasing the likelihood of engagement and response.

3. Consistency and Compliance: Banking communications often need to adhere to strict regulations and standards. OpenText Exstream helps banks maintain consistency across all communication channels while ensuring that communications meet regulatory requirements.

4. Automation and Efficiency: The platform automates many aspects of the communication process, reducing manual effort and the risk of errors. This can lead to cost savings and increased operational efficiency for banks.

5. Customer Engagement: By delivering relevant and timely communications, banks can engage customers with information about their accounts, services, and relevant offers. Improved customer engagement can lead to increased cross-selling and upselling opportunities.

6. Analytics and Insights: OpenText Exstream provides analytics tools that allow banks to track the effectiveness of their communications. This data can help banks refine their communication strategies over time, leading to better customer satisfaction and higher ROI.

7. Integration Capabilities: The platform can integrate with existing banking systems and databases, allowing for seamless data flow and enabling the creation of communications based on real-time account information.

8. Responsive Design: With the prevalence of mobile devices, communications need to be optimized for different screen sizes. OpenText Exstream supports responsive design, ensuring that communications are easily readable on various devices.

9. Template Management: The platform offers tools for managing communication templates, making it easier to maintain consistent branding and design across all communications.

In summary, OpenText Exstream plays a significant role in improving banking communication and customer satisfaction by enabling personalized, compliant, and efficient communications across multiple channels. By leveraging the capabilities of this platform, banks can enhance their customer relationships, streamline operations, and drive better business outcomes.

To know more about CCM, we would be interested to learn how your organization navigates complexity and how much control you would like to give your business users over-regulated or marketing communications, from creation, management, personalization, targeting, to delivery and access to reporting. Visit our website




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