The value of cloud-based customer communications management for utilities — 2
Cloud-based CCM solutions will give you a critical start in creating a fully integrated customer experience technology stack. Find a cloud-based CCM solution with an API integration suite, which will enable seamless integration so that your utilities have instant access to the latest cutting-edge devices.
Better cooperation
Cloud-based CCM facilitates collaboration by enabling employees to work together despite being geographically dispersed. As a result, cloud-based communication solutions can help you break down organizational data silos, so your employees, users, and third parties can communicate more easily.
Cloud-based CCM also simplifies better communication design. Instead of relying on IT as a go-to data source, the cloud-based CCM solution will equip your business users with better data visibility and self-service capabilities across all departments. This means that your customers will have the tools to work together and respond to new revenue opportunities and improve CX while maintaining your desired customer proximity and personalized service to your organization.
Better customer experience
Improved access to customer data and better tools for communication creation allows utilities to create a more consistent and rewarding customer experience as they gain more insight into behavior patterns and individual communication preferences. As you search for cloud-based CCM solutions, look for platforms that can easily provide communication across multiple channels based on users’ preferences. Be sure to choose a system that supports multidimensional communication, so recent interactions inform access to later users on all channels for a seamless experience. By making your communications, and the channel through which they reach, more targeted and personalized, you will enhance the utility customer experience and build loyalty and trust with your customers.
Understand the benefits of cloud-based customer communication management for utilities with Bentech
By centralizing your customer’s communication with the cloud-based CCM platform, your utility will have greater consistency and control over the customer and employee experiences you create. Your employees will benefit from better customer data and better collaboration tools, so building high-quality customer communication is easier and faster than ever. And your valued customers will enjoy personalized and relevant experiences using customer data to provide insights and actively shape the customer journey — across all communication channels.
Bentech’s innovative, cloud-based CCM platform will meet the needs of your IT team, your budget, and your business. It is synchronized and open, with a strong portfolio of APIs so it works seamlessly with other systems. It’s built for agility, stability, and scalability, so it can grow and change with your business. And it is designed with the specific needs of utility companies and their customers in mind.
