Why Content Services Will Dominate Digital Transformation in 2022(Part-1)
Content Services are a way to get information intelligently and efficiently, and send it to the right person, department, or process, usually through the cloud, using digital channels. Because content services are cloud-based, they ensure that your business meets the changing requirements of compliance while remaining cost-effective and scalable.
Benefits of Content Services
Content services allow companies to improve the data available and the value of content. Rather than segregating content into a separate repository that is inaccessible, content services work more closely with people, content, and processes across all organizations and consumers, business partners, and suppliers.
When I look at the goals I set at the beginning of last year, I realize that I have a lot of progress and adjustments to make in the coming year. For me and as a leader, it wasn’t that I didn’t achieve my goals in 2022 it’s that the world has changed a lot.
Getting them meant something different in the end. The world is not static, and no year has proved more than 2022. Now, the difficult and rewarding task of setting new goals for a new world begins.
I suspect many organizations are going through a similar reflection and reassessment process earlier this year — and that’s fine. The important thing is to avoid complacency because change does not seem to be slowing down.
I would like to encourage leaders in any enterprise to make a reasonable effort to review their content priorities and infrastructure this year. Content review could be one of the best insurance policies against the kind of business disruption we saw in 2022, and we want you to enter a new decade to provide your customers with the best experience possible.
Content management has a new name
If you’ve been looking at the technology that supports your content for a few years now, you’ll probably see a new name. Enterprise Content Management (ECM) previously dominated as the name of the systems that manage content, cases, related data, and its processes.
But after some evolution, the name change was in order — fundamental changes in technology and the market meant that the term ECM could no longer capture the full set of features offered by technology.
Due to changes in the way vendors deliver technology — and the way consumers use it — content services are a more appropriate term. Here’s a quick primer on some of the features that distinguish content services from ECM:
Cloud-based: Bringing data into the cloud is at stake for digital transformation around the content process. On-premise options for content are becoming more dangerous day by day, mainly because hackers have taken the ransom of shared drives.
Less code setting: Content requirements often vary considerably from department to department, but IT teams do not have the time to code unique solutions for each use case. Low-code features, however, allow low-tech employees to create new workflows and customizations.
Artificial Intelligence (AI) and Machine Learning (ML): These advanced features can help automate and streamline the workflow so that employees can focus on high-level tasks.
Learn more: It’s time to reconsider enterprise content management to meet the needs of the ‘new normal.
Review your content ecosystem 2022 and beyond
Each material ecosystem will have different needs in the coming year. Leaders should carefully consider the structure of their processes and materials to minimize friction at every step. Identifying inheritance technology and the process that slows down your organization will help you reach it.
And it’s not just about inefficient technologies and process friction. It’s also about meeting new expectations of the user experience for your employees, customers, and partners, as they must now work and interact with information in new ways. And it also fills the gap in information security and compliance so that your organization does not endanger your customers and yourself unnecessarily.
